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Hi Everybody,
You now are very well to the implementation phase of this SEO project, it's about time to start tracking regardless of whether your plans are benefiting you and the business. Probably the greatest strategies to gauge the success of your strategy plus understand if you are planning right, would be to also simultaneously track what your competitors are going to do to fulfill their optimization requirements.

It is crucial especially if the business segment or niche that you are part of is quite competitive along with your competitors have established themselves online well before you began. Here is a basic guideline in tracking your SEO competition :

1. Identify your rivals

2. Invest some time on your own Competitor's Website

3. Identifying Keywords Utilized by your competition

[mikenielson]

I agree with you that it is really necessary to track our site that our work provides benefit to it or not.At the same time it is also very important to keep eye on our rival activities.

While working for SEO , one must set a goal and analyze keyword. Keep on tracking the specific keyword in search engine. Use of webmaster tool are much benificial.