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OFF Page
SEO
Off-page optimisation is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links. Some of the off page activities are:
1) Link Building
When search engine robots begin indexing web pages, they decide partly on the value of a site based on the number and quality of links that point to it. The challenge in this aspect of optimization is choosing which link sources are high quality.
2) Article Syndication
The basic idea of article marketing is writing articles that are meant to be submitted to article directories. This method provides two major benefits. You get to build links through your resource box and you get to build your reputation as a respected authority in your field.
3) Social Networking
This is one of the most enjoyable tasks of optimization. This involves visiting social networking and bookmarking sites to share information about your products, services and website. Networks let you interact directly with individuals while online bookmarking sites let you leave recommended links for others to check.
On Page
SEO
You need to pour the same amount of effort on optimizing your pages just as much as on building links to it. You may have quality links but search engine robots may not rank you high if they cannot find content on your site that is related to the text links pointing to it. The challenge in this task is making sure that keywords are inserted in the appropriate places and in the right quantity.