According to the Wall Street Journal reported on Friday, the Internet domain name registry has put itself up for sale. GoDaddy is the world’s largest domain name registrar. The company was founded by Bob Parsons in 1997, and says it has more than 43 million domains under management. The company has claimed revenue between $750 million and $800 million in 2009. It’s currently privately owned by Bob Parsons, an eccentric entrepreneur known for his taste for big trucks and ribald language. GoDaddy has made a name for itself by running racy television ads to promote its brand, some of them featuring race car driver Danica Patrick. The privately held company could fetch more than $1 billion in an auction, the report said, citing people familiar with the matter. Private-equity firms, which have purchased other domain-name companies for their reliable cash flows, are obvious bidders. Anyway, GoDaddy declined to comment. VentureBeat has also reported that Amazon will be the likely buyer of GoDaddy.

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