Search engine optimization is the most important method to improve your site’s rank on search engines. In order to improve the link popularity, link building is one of the effective way to get backlinks. Since Google don’t not allow anyone to buy links from other sites, it may hurt your Google SERP and disappear for any keywords searching on front page. It’s trusted that Google can detect website buying text links and drop those websites PageRank and search engine result pages. If your websites can’t receive traffic from Google, it can reduce more than 70-80% organic traffic and fresh visitors. can you afford to ignore the warning?

Web directory submission is the best way to get one way text link safely and receive targeted traffic for website promotion constantly. However, you must check out the key points below before submitting listing to pay web directories.

1. Age and when the web directory established

Simply whois check the domain how long the web directory has been established. Personally i recommend you to use iWhois since it’s reliable and quick. Please beware that it’s possible the site is new although the domain name is old. You have to check the directory on Internet Archive too to confirm it’s really an established web directory. Submit to those web directories that are online less than one or two years, you may risk to waste your submission fee. These web directory owners may sooner or later give up to renew these domains, because they even don’t want to pay domain renewal fee for those sites they have no interesting anymore.

2. Web directory “Quick Buck Crew”

It’s not difficult to find out someone want to scam other people on webmaster forums such as Digital Point to promote “fake” web directories. We call the scammers “quick buck crew”. They usually buy the dropped domain that has a high Pagerank like PR3 to PR5, and then quickly create a web directory by import a duplicate category database. You can Google the directory by the term link:http://www.webdirectorydomain.com to see how many backlinks the site has and where they come from. Then you can easily figure out whether the site is just a dropped domain or not. Archive.org is also a powerful weapon to discover QBC.

Since the most popular and biggest domain registrar Godaddy offers cheap .info domain registration likely $0.99 for the first year. It’s confirmed that you won’t pay to submit your website on these .info web directories. Even if you are not sure exactly when, .info will not be renew once it’s going to expire and charge the registrant for a formal fee.

3. Google Sitelinks

What’s Google Sitelinks? If you want to find out whether the web directory is quality or not, simply using the domain name to search whether the have Sitelinks. Although it’s automatically generated by algorithms, only authority web directories Google will give them Sitelinks.

Screenshot of Directory Pond‘s Google Sitelinks

4. Beware high PageRank web directories

There is no official method to check whether the PR of web directory is real or fake. Mostly the high PR web directory is not reliable except Best of the Web Directory and Business.com. It’s only a trick to redirect PR from other high green bar sites. You can determine exactly the fact by checking the age of web directory and the quality and quantity of backlinks.

5. Real human edited web directory

Quality paid web directory may has editor to review and edit each submission to ensure the quality of listings. Every submission listing will be evaluated for its submission guidelines and placed on proper category with appropriate title and description as well. Particularly check the quality of websites listed in your submission’s category to guarantee that your link will be listed on a relevant page.

However, it’s necessary to carefully select only quality web directories to submit to, otherwise it’s useless for improving your website ranking, and even damage it quickly. Another note i add finally is that whether the web directory is accept annual or one time review fee for helping you in calculating ROI on directory listing. You also need to move on if the web directory accept site wide anchor textlink or banner advertising with follow attribution tag. It’s also an added bonus if the web directory can be listed on DMOZ.

Web directory can increase your website visibility and lead more traffic directly. Share your thought on how to select a quality paid web directory.

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